Similar text analysis
Mario just a friend
The video for “Just A Friend” has a direct link to the lyric in the song. The narrative runs smoothly with lyric of the song. The main theme of the video is a boy girl relationship where the boy is pursuing the girl but the girl isn’t interested in him due to the fact that she only see him as a “A Friend”. The song is extremely catchy due to the fact that the title of the song is also part of the chorus. I see this as the reason why the song manage to reach number 4 back in 2002. The way Mario sing the line “just a friend” shows that he has feeling toward the female character.
The main theme of this video is friendship and the director show us this by both character constantly sounded by people their own age. This also shows the target audiences for this video, since all the character in the video are young the main target audience would also be young so the audience could relate. Social activities also show age as the setting of these place take place on a road and a cinema in the narrative. A negative stereotype of teenager are them hang out n street corner when they have nothing better to do and another back ground is the cinema as it is a social event that you can do/ go to with your friends. The editing technique that is mainly used in this video is cut, as this gives the effect as a continuous story that makes the narrative of the video run smoothly. Mario dancing but his dancing also serves the purpose of showing an attempt to gain the attention from the female character that he likes.
Props are used in the audiences to appeal to it target audiences. This can be seen in character clothing and thing in the back ground. At the start of the video the female character are driving, it is coincided more socially acceptable to be driving then taking public transport and this is reflected in the male characters actions. Instead of walking past a flash car the male pose on it, has to say they are the owners of the car, this is suppose to appeal to the female character. We know its not the males care as the owner come a the male run away when the notice the owner coming in their direction. Clothing is also import as it is a fashion statement. This makes the video look trendy at the time so the clothing could appeal to the audiences. The main female of the video is wearing a pink jacket and Mario is wearing a blue vest, this so that gender stereotypes are being reinforced.
The performers shots are mixed with the narrative. The performances involved Mario sing into the camera in a close up shots, this put the main attention on him and nothing else. The performance shot involve dancing but it flow with the narrative so it make it more appealing to watch. The director successful made a video that would appeal to it target audience by make a simple video that expressed the full content of the lyric in the song.
http://www.youtube.com/watch?v=v8YlgC9cC-Y
Friday, 16 April 2010
Similar text analysis Mario just a friend
Similiar text analysis - Timberland ft. Keri Hilson, D.O.E, Sebastian - The way i are
In the music video ‘The way I are’ by Timberland, it starts off with a close up of Timberlands face as if he is thinking. Immediately the location of the movie is established through a panning medium shot, however in this music video the location does not really have any meaning or purpose. It is clear from the first few seconds of the song that there is no real story line to the song because not once does it change from a performance shot.
The main role of this music video is to establish all the different artists that are involved within it. Keri Hilson D.O.E and Sebastian are all part of the video and play equal parts. Besides the performance shots there are a couple of men juggling footballs in the background, however this again has little relevance to anything with the song and is there simply for entertainment and to drag the viewers eye away from the different artists for a second. Everything about this music video has the conventions of a generic RnB music video, especially with the performance shots throughout the whole video.
When watching the music video Keri Hilson is made out to be a sexy and attractive girl who catches the eye of the three other artists included in the video. Listening to the lyrics “can you handle me the way I are” suggests that Keri carries a lot of sex appeal which is clearly one of the main focuses of the video. The different versus that Sebastian and D.O.E sing give the viewer the idea that they are both in competition to win Keri over by telling her all the different gifts and object’s that they can give to her.
The lighting and editing plays a key role in the music video and without it it would be rather dull to watch. Bright lights are used throughout the music video to catch the viewer’s eye to certain parts of the screen when needed. Another use of the lights is to help one shot move to another quickly by blinding the camera with bright light. When the bright light fades you find yourself then looking at another shot and this method of shot transition has been used well throughout the music video. This video is all about the editing too. The fast paced cutting from shot to shot is used well within the video and fits in well with the beat of the song. When all of this is combined together it creates a nice flowing video to watch. Another editing technique that has been used in the video is the overlapping of different shots. This method has been used effectively because if the video was just performance shot after performance shot it would become tiresome very quickly. However, the fast paced lighting and overlapping of different shots drags the viewers away from the artist for a split second which is enough to make this video still interesting to watch.
Similiar text analysis - Robbie Williams - She's the one
In this music video ‘She’s the one’ Robbie Williams makes a video based on his false career as a figure skater. The reason for this is figure skating is a very passionate sport and a lot of emotion is involved in the performance, and this is exactly what the song needed because it helps to add emotion and passion to the single.
In the opening shot to the video Robbie and his skating partner are sat on a bench waiting to hear the results of the skating competition that they are made out to be part of. The mis en scene is great in this video because you really believe that the couple are part of a skating competition due to the costumes, setting, make up that has been used to give this illusion. The scoreboards at the beginning of this video help to let the audience know where the video is set as they are a clear indication as to what is taking place.
Although the video shows the couple taking part in the figure skating competition, the lyrics give us a different idea as to what the music video is about. Throughout the song he sings about a girl that we can only presume is his girlfriend. The audience gets this idea from the video because of the way that the couple are battling it through the competition. Then listening to the lyrics he describes her as the only person that can make him carry on through life because she makes him happy and is the only person he really needs.
Throughout the music video different stories are portrayed as first we see them in the European figure skating competition getting the highest scores on the board. Next we see how he grew up going through different competitions as a kid to become a professional skater. However at 2:20 in the video, the song fades out showing Robbie and his dance partner entering the ice rink about the start their final performance. Close ups are used throughout this short period in the video. These shots help to show the facial expression on both Robbie and his partners face, once again adding that emotion needed to the music video. 
There have been quite a lot of special effects used in the music video such as the slow motion at some stages. This helps to make the footage more dramatic by slowing everything down to add passion and emphasis emotion through the skating he is performing. The shot transitions mostly appear to be fast, with very few fade transitions used. The use of faster transitions helps to make the skating more powerful. When the tempo of the song slows down, you notice this in the video through the editing as slow motion and fade transitions are used. The use of slow motion can be seen when Robbie is skating and pulling off some amazing moves.
In the video there are only a couple of performance shots which is unusual for a generic pop video. However there is a reason for this; adding realism to the movie making the viewer believe we are watching a skating competition which is the purpose of the video rather than Robbie Williams performs to an audience which is common in the pop genre.
artist research mario
Mario Dewar Barret who performs under the name of Mario IS A famous sing turn song writer has sole over 4 million record worldwide and has even reach number one on billboard Hot 100. Mario musical talent was discovered at his high school talent show. Mario first brake through into mainstream music was in Doctor Dolittle 2 with a cover of Steve Wonders song “You And I”. Mario first album was self in titled and with his first single “Just A Friend” it managed to reach number 4 back in 2002. This album managed to sell 700 000 worldwide. Mario type of music tend to appeal to a teenage audiences as he tend to sing about early love experiences that usually teenage go through.
As Mario got older so did his lyrical content, this can be seen in his second album Turning Point. T
his album showed a matured Mario and it expressed more mature themes then his first one, this also gave him more commercial success. this can be seen with the fist release from the album “Let Me Love You” which was at number one for nine weeks in The American top one hundred. This album featured artist such as Ne-Yo and Cassidy.
When it comes to the stereotypical idea of a r n b music artist Mario fit it as his is a reflection of music. Sweet, innocent and charming. Instead of push the boundaries Mario produces the type of music people would expect from a r n b artist but on a high level.
Evaluation - Matthew Flynn
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
Our music video does all three, it incorporates the typical conventions of a r 'n' b or hip hop music but takes a U turn with some aspects of the video going to the total opposite end of the spectrum. A lot of r 'n' b and hip hop music features one artist with many girls who would be deemed indecently dressed if they were to walk around in public as they do. A perfect example is Lil' Wayne who countless times is featured in videos where women are objects of power the more the artist has on screen the more power they have, his video for lollipop illustrates this greatly. We wanted to go down the route of challenging these key conventions in a way Usher did previously. Usher's video burn featured him going through a rough time after a break up where the lyrics had deep connections with the video and depression. We used similar aspects in out video by using depression as the centre of our video and build around it much like Usher did. Whereas as Usher added a girl we wanted to develop further on this. We added a girl character in the form of a picture frame and ring (yet you don't actually see the girl character) but we took one step further then Usher and added the serious case of alcoholism. I feel this made the video more impacting on the audience rather than a dramatic love story gone wrong.
2. How effective is the combination of your main product and ancillary texts?
The combination of your main product being the music video and our ancillary texts work well together as they have the same feel to it. We used images that came directly from the performance shoot of our music video to create a definitive link between the two so that the audience can instantly recognise the two. This works work to allow viewers of the video to then go and buy the digipak. The use of colour I used on the front cover go hand in hand with the actual video bringing religion and concepts of heaven and hell to the forefront. This is shown by the red writing for the album name and artist name representing hell and the blue light swirling around the artist representing heaven. A way to improve this I feel would be to to swap the colours round so that it seems that he needs saving from hell as the lyrics say 'Can you save me from this hell'.
3. What have you learnt from your audience feedback?
From my audience feedback I learnt that our video served as a form of education about alcoholism and how even the deepest religious person cannot be saved from the grips reality puts on you. I also learnt directly from Patricia that this video can make people feel sorry for the individual who is in an alcoholic choke-hold. Patricia gave me an insight of how religion can directly relate to most people and we done this in the video via the cross on the artist's hand and the lighting in the performance shots. Broxton's feedback was very useful as he let me know which shot he felt was the best, he spoke very highly of a close of drinking shot we done. Overall my audience feedback gave me an insight in how to improve the video, it has become very apparent that more shots are needed although with a limited schedule due to starting again I done the best I could for this project. A point Patricia made was to have better lighting during the performance shots and this is an agreeable case as the lighting was not to the correct standard and this will need to be improved if a music video is attempted again.
4. How did you use new media technologies in the construction and research, planning and evaluation stages?
I used new media technologies in all of the stages of this project. I used a Nikon D40x with a tripod as well as lights (including flash) and a studio in the construction stage. I used a Digital SLR to produce the best possible image we could for our original artist. In the construction stage I made a slide show for each costume of our original artist to show and highlight why each costume was chose. This is mainly to show which costumes we picked for our final video but due that video ceasing to exist I had to go about a new means of using new media technologies. I also used Adobe After Effects CS4 to put together a slide show of our original artist's make up process which was to show how I made our artist from scratch. Once the new video had begun we proceeded to use the same lighting as before but in different settings. The other techniques used were the lighting in our drama studio which I suggested where we could use the normal, blue and red lights to highlight certain parts of 'Losing my way'. Final Cut Pro was used for both the original video and the 'Losing my way' video (although not much for the original video). With 'Losing my way' I used Final Cut Pro to edit, manipulate and piece together our final video.
I used Youtube to illustrate the videos I researched with my similar text analysis so that you can choose to watch the video as you read my analysis. Another form of media I used for the research part was Facebook as I contacted Patricia and Broxton via Facebook as I knew they would be interested in an r 'n' b / hip hop video. Their views were detailed and informative so I am glad I asked them to do the interview. Both of whom were shocked with the ending but in the same way were pleased with the way it was done.
In the planning stages I used Microsoft Word to write down what we needed each day we filmed in with our original artist. Also due to the group vote to do a green screen shot in the original video I had prepared possible backgrounds we could use in the editing process via Adobe After Effects CS4. But with the change in demands these backgrounds were not needed. With 'Losing my way' I had planned out specific shots that were needed such as the beginning shot starting out of focus and then coming into focus. Another planned shot was the ending which I had planned since the choice of song was made.
In the evaluation stage of this project I kept the faith with Final Cut Pro and continued to use it to edit a short video. This video can been seen in question one where I interview myself. I got the inspiration to do this from football sensation Christiano Ronaldo who before an important match for Manchester United interviewed himself for Sky Sports. I found it amusing but thought it was a fantastic idea to do this. I also used YouTube to take screenshots and to put them into Adobe Photoshop CS4 to view on this blog.
Overall I feel my music video is a success in challenging the forms and conventions of real media products but it needed more time and planning to nuture this music video into something special which could develop on such conventions of dramatic videos such as from Usher and Justin Timberlake. A great beginning and ending was created which I am pleased with. My audience research further emphasises this through Patricia and Broxton both giving positive feedback about these shots.
