Similiar text analysis - Robbie Williams - She's the one

In this music video ‘She’s the one’ Robbie Williams makes a video based on his false career as a figure skater. The reason for this is figure skating is a very passionate sport and a lot of emotion is involved in the performance, and this is exactly what the song needed because it helps to add emotion and passion to the single.

In the opening shot to the video Robbie and his skating partner are sat on a bench waiting to hear the results of the skating competition that they are made out to be part of. The mis en scene is great in this video because you really believe that the couple are part of a skating competition due to the costumes, setting, make up that has been used to give this illusion. The scoreboards at the beginning of this video help to let the audience know where the video is set as they are a clear indication as to what is taking place.

Although the video shows the couple taking part in the figure skating competition, the lyrics give us a different idea as to what the music video is about. Throughout the song he sings about a girl that we can only presume is his girlfriend. The audience gets this idea from the video because of the way that the couple are battling it through the competition. Then listening to the lyrics he describes her as the only person that can make him carry on through life because she makes him happy and is the only person he really needs.

Throughout the music video different stories are portrayed as first we see them in the European figure skating competition getting the highest scores on the board. Next we see how he grew up going through different competitions as a kid to become a professional skater. However at 2:20 in the video, the song fades out showing Robbie and his dance partner entering the ice rink about the start their final performance. Close ups are used throughout this short period in the video. These shots help to show the facial expression on both Robbie and his partners face, once again adding that emotion needed to the music video.

There have been quite a lot of special effects used in the music video such as the slow motion at some stages. This helps to make the footage more dramatic by slowing everything down to add passion and emphasis emotion through the skating he is performing. The shot transitions mostly appear to be fast, with very few fade transitions used. The use of faster transitions helps to make the skating more powerful. When the tempo of the song slows down, you notice this in the video through the editing as slow motion and fade transitions are used. The use of slow motion can be seen when Robbie is skating and pulling off some amazing moves.

In the video there are only a couple of performance shots which is unusual for a generic pop video. However there is a reason for this; adding realism to the movie making the viewer believe we are watching a skating competition which is the purpose of the video rather than Robbie Williams performs to an audience which is common in the pop genre.