Similiar text analysis - Timberland ft. Keri Hilson, D.O.E, Sebastian - The way i are

In the music video ‘The way I are’ by Timberland, it starts off with a close up of Timberlands face as if he is thinking. Immediately the location of the movie is established through a panning medium shot, however in this music video the location does not really have any meaning or purpose. It is clear from the first few seconds of the song that there is no real story line to the song because not once does it change from a performance shot.

The main role of this music video is to establish all the different artists that are involved within it. Keri Hilson D.O.E and Sebastian are all part of the video and play equal parts. Besides the performance shots there are a couple of men juggling footballs in the background, however this again has little relevance to anything with the song and is there simply for entertainment and to drag the viewers eye away from the different artists for a second. Everything about this music video has the conventions of a generic RnB music video, especially with the performance shots throughout the whole video.
When watching the music video Keri Hilson is made out to be a sexy and attractive girl who catches the eye of the three other artists included in the video. Listening to the lyrics “can you handle me the way I are” suggests that Keri carries a lot of sex appeal which is clearly one of the main focuses of the video. The different versus that Sebastian and D.O.E sing give the viewer the idea that they are both in competition to win Keri over by telling her all the different gifts and object’s that they can give to her.

The lighting and editing plays a key role in the music video and without it it would be rather dull to watch. Bright lights are used throughout the music video to catch the viewer’s eye to certain parts of the screen when needed. Another use of the lights is to help one shot move to another quickly by blinding the camera with bright light. When the bright light fades you find yourself then looking at another shot and this method of shot transition has been used well throughout the music video. This video is all about the editing too. The fast paced cutting from shot to shot is used well within the video and fits in well with the beat of the song. When all of this is combined together it creates a nice flowing video to watch. Another editing technique that has been used in the video is the overlapping of different shots. This method has been used effectively because if the video was just performance shot after performance shot it would become tiresome very quickly. However, the fast paced lighting and overlapping of different shots drags the viewers away from the artist for a split second which is enough to make this video still interesting to watch.