Monday, 5 April 2010

Job role as the editor



Editing is part of the post-production process of a film, music video or even a newspaper. In a music video it involves the selection and combining of shots into sequences, and ultimately creating a finished motion picture. It is often referred to as an invisible art as a good editor makes the viewer so engaged in what they are watching that they are not aware of the editor’s work. With the advances in technology the editor’s role has become much more than just editing and piecing together pictures. There is more to it now with special effects, sound, music and much more. The editor’s cut is the rough cut of what the finished piece will look like whereas a director’s cut is after the director has collaborated with the editor to produce a near finished piece going through shot by shot of what needs changing, removed or added. And then the final cut is when the producer overlooks the process to make sure it meets the requirements set by the studio.

As editor in this music video I will need to take charge of compiling the shots together adding and taking away what is necessary thus creating the editor’s cut. Upon completion I will sit down with the director ‘Matthew Doel’ to create the directors cut and to make few changes if needed but still be editing away. Once Matthew and myself are happy with the cut we will then seek the advice of producer Kieran Lewis to see if there is anything else needed in the music video or anything that needs to be taken out.

I will need to consider the emotion of the video - does the cut reflect what the editor believes the audience should be feeling at that moment? Also what should be taken into consideration is the story – does the cut advance the story. The rhythm - does the cut occur at a moment that is rhythmically interesting and ‘right’. Eye-trace - does the cut pay respect to the location and movement of the audience's focus of interest within the frame. And does it go along with the two-dimensional plane of the screen in that it sticks to the 180-degree rule.

Once all of these key factors have been taken into consideration and then via the collaboration with both the Director and the Producer I will have successfully edited this music video.

Label research - Sony Music Entertainment












Sony BMG Music Entertainment began as the result of a 50–50 joint venture between Sony Music Entertainment (part of Sony) and Bertelsmann Music Group (part of Bertelsmann) completed on March 4, 2004. On August 5, 2008 the Sony Corporation agreed to buy Bertelsmann AG's 50 percent stake in the music company for $1.2 billion to get full control. The music company was renamed Sony Music Entertainment Inc. and has become a unit of Sony Corporation of America.
In the music industry there is a clear domination by a so-called big four: Sony Music Entertainment, EMI, Universal Music Group and Warner Music Group. In terms of the way these big four are structured is completely different to what is called an ‘independent’ record label. These four include a variety of music genres so they can make the maximum profit from their audience whereas an independent record label will generally focus on one genre and maybe some sub-genres.
In terms of production of music independent labels and the big four are very similar. They record their music in a studio then let the producers use their resources to give the artist the required sound. It the same throughout the music industry. The key difference between the independent and the big four is the big four have more or less unlimited resources and have the capability to produce music at the highest standard. An independent record label does not have the same capabilities as one of the big four so generally their music is not produced to the same standard.
The key difference between the big four and independent record labels are the money that is made, this is predominately thanks to the way in which the artists are promoted. Independent music labels promote their music mainly through word of mouth and through the Internet. They are relying on a minority listening to the music and then spreading the word about the music. On the other hand the big four can afford to have bill boards, newspaper advertisements, television advertisements, radio advertisements, in magazines and on the Internet. All of these types of promotion adds up but because of the wide variety of audience they have reached they are not losing money. In terms of getting an independent record label’s artist into the shops it is a lot harder than for example a ‘Leona Lewis’ CD produced by Sony BMG. The difference is the shops know the Leona Lewis CD will sell whereas the independent record may not due to the audiences not knowing about it.
A recent case had come out about Sony trying to stop their music from being used illegally in October 2007. It was announced that Sony successfully sued Jammie Thomas. She was a single mother, who made US$36,000 a year, was ordered to pay US$222,220 in damages for making 24 songs available for download on the Kazaa file-sharing network. this just goes to show the sheer power the big four have especially Sony to be able to inflict this punishment upon a single mother not earning a particularly high wage.

Sunday, 4 April 2010

Similar text analysis - Justin Timberlake - Cry me a river


We are gifted with an aesthetically pleasing opening shot of panning bottom to top of the main setting being outside a gigantean luxurious house. This is then linked to some of the contents of this house and in and around the house whilst specifically highlighting a Mercedes-Benz outside. The rain bouncing off the scenery leads to a subtle distracting from some handheld shot from inside the car showing the owners of the house leave. Then showing the owners leave in their own car via the wing mirror of the Merc. It is clear to see the occupants of the Merc were waiting for the owners to leave, thus the story begins to unfold as well as the song. With the window of the car coming down you can see Justin Timberlake is the one who was waiting for his chance to trespass on the house (with his producer Timberland in the drivers seat) and a female sitting in the back.

Within the first chorus Justin picks up a stone and hurls it at the house breaking a window in the process whilst the song’s lyrics are ‘you told me you loved me, why did you leave me all alone’. It is clear to see now that the occupant of the house used to be Justin’s lover or girlfriend and has left him and this is the correct conclusion as she was seen with another man in one of the early shots. The lyrics directly link to a sense of hurt and pain within a relationship most likely involving Justin himself. There are a lot of close-ups with Justin’s face as he sings the early chorus showing the pain he is feeling. After he is finished with the start of the chorus he recites the words ‘now its your turn to cry’ and proceeding to step inside the house to unleash what he has in plan for the unsuspecting owner of the house. Justin continues to walk around the house and sings the lyrics ‘it wasn't like you only talked to him and you know it’ giving us an insight into his presumable broken relationship. Again with the lyrics ‘All of these things people told me, keep messing with my head’ he further illustrates how this relationship affects/affected him. Within the same verse the lyrics say ‘you should've picked honesty, then you may not have blown it’ and this gives the audience the impression that Justin although is breaking the law by trespassing he is the protagonist.

Upon the arrival of the second chorus a shot of the inside of the car is taking to the forefront of Timberland in the front gesturing to the girl in the back to go. She leaves the car to join Justin we assume at this stage. A very clever technique is used in the next shot where Justin kicks a picture frame off a coffee table and the shot freezes in midair to allow to see that the image is of the owner of the house, and therefore a clear link is established now as Justin showed anger by kicking the image. The woman from the car continues to walk into the house as though trying to find Justin whilst he continues to explore the house as though it’s his own.

The key part of the video is now, Justin takes a seat on the bed in the master bedroom with a video camera and here is where the girl from the car emerges and proceeds to strip her clothes off in front of Justin. The lyrics from the chorus ‘now its your turn to cry’ are before the this scene unravels where Justin is mounted by the girl from the car but keeps his hand steady to film them kissing. Whilst Justin is looking at the camera as though ignoring the girl and trying to clearly establish his message he gives away a smile bearing all of his teeth.

Timberland has his part in the song now ‘the damage is done, so I guess I be leaving’ and the shot breaks to Justin and the girl walking fast as it appears the owner has turned up. But this is where the twist is the girl and Justin split up. The girl appears to escape the house before being caught but Justin stays behind and watches in the shadows the owner of the house hiding behind walls and stairs. He follows her sneakily pacing behind her unnoticed; he appears to smell her hair as though he still wants her but then sneaks off. Justin finds himself in a closet as though he is a ‘peeping tom’, and this is exactly as it seems as she is now in towel getting into the shower. The camera pans closer to the glass of the shower as though it is Justin, he gets so close you see him press his hands against the glass. The owner of the house then becomes alarmed and gets out puts her towel on looking around frantically only to find Justin gone but the video tape with the girl from the car early put on a television. The video ends when he looks at the camera on the television whilst being kissed.

The lyrics link up together now, he wants his revenge on the owner of the house for how she hurt him and this is the way he has gone about it, he wants her to ‘cry him a river.’



Here is the video:

Friday, 2 April 2010

Shooting the performance



After having a sucessful shoot with the narrative in our new song we moved forward to shoot the performance. We had two settings for this one being our own classroom as we needed a white background and it turned out perfect resulting in a clear white background on the video.



Here are some shots taken of the performance in progress.


After filming in our classroom with the white background we then needed our main performance shots which we used fixed lights from above in a drama studio of different colours namely red a blue/green. We also used tracks for the tripod and camera to allow for greater mobility during shots.
Here is the office where the operations of the lights took place:



As you can Matt Doel was able to communicate with both the camera person (Kieran Lewis) and Myself (Matthew Flynn) whilst we was doing this shoot.

Here is a shot of Kieran filming:


And here is myself performing and illustrating the setting:


These are simply illustrating the work we were doing and do not reflect the final outcome of the video.

Words and performance: Matthew Flynn
Images and filming: Kieran Lewis
Lighting and Directing: Matthew Doel

Monday, 8 February 2010

Pop Artist Research


Michael Jackson



Michael Jackson was born in 1958 and died in 2009. He was well known as ‘the king of pop’ and was very successful in his music career entertaining, singing and dancing. He influenced dance and music in so many ways for over four decades. He is known to be the most successful entertainer. His genre of music takes on R&B, pop, Motown and soul ranging in all target audiences, gaining more popularity. He was signed to Sony at first, but then was signed to his own record label MJJ productions.

He began his career in 1964 when he was in a band with his brothers and they named themselves ‘the Jackson 5’. He began his solo career in 1971, and was very successful in doing this as his album named ‘Thriller’ is still the best selling album ever which surprisingly had little promotion, along with some other albums such as ‘off the wall’, and ‘bad’. As his music was so successful he was the first African American artist to have such a strong crossover on MTV.

Michael Jackson is hugely popular all over the world, having 17 number one singles, and an estimated world sales of 750million records, this makes him one of the highest- selling recording artist ever. He also made dance techniques such as the moonwalk and the robot very popular, this was very influential to dance at that time and that still remains today.

His career first started when he and his brothers formed ‘the Jackson 5’, he was only aged eight at the time being a lead singer. ‘The Jackson 5’ was signed with Motown Records in 1968. Sales then declined in 1973, and they were not allowed to have any creative control or input, so they left in Motown in 1975. The Jackson 5 signed a new contract with CBS Records in 1975 and released six more albums – Michael Jackson was the lead song writer at this time.

Time described Jackson's influence at that point as "Star of records, radio, and rock video. A songwriter who sets the beat for a decade. A dancer with the fanciest feet on the street. A singer who cuts across all boundaries of taste and style and color too" The New York Times wrote that, "in the world of pop music, there is Michael Jackson and there is everybody else"

These quotes show how influential and a popular well liked solo artist. Although he had issues in the media about his personal life, this did not make Michael Jackson any less popular, everyone loves his music and performances.

Michael Jackson also influenced the Fashion industry, his classic black trousers with white socks and black loathers was very popular, he also wore fringed shirts, platform heels, and wide bell-bottom trousers with a hat. This brought originality to the artist, making him stand out and look unique to his style. The most famous item was his glittering white glove that was first seen on the Motown 25 special. Jackson's style made a huge impact on the younger generation in his time.

He has influenced music sound and vocal style in artists today, in all genres such as hip hop, rock, pop and R&B, with artists like Beyonce, Usher, Justin Timberlake, and Britney Spears.

Wednesday, 3 February 2010

Justin Timberlake - Losing My Way

Hey excuse me

Hi my name is Bob and I work at my job
I make forty-some dollars a day
I used to be the man in my hometown
'til I started to lose my way
It all goes back to when I dropped out at school
Having fun, I was living the life
But now I got a problem with that little white rock
See I can put down the pipe

And....

And it's breaking me down
Watching the world spin round
While my dreams fall down
Is anybody out there?

It is breaking me down
No more friend around...
And my dreams fall down...
Is anybody out there?

Can anybody out there hear me?
'Cause I can't seem to hear myself
Can anybody out there see me?
'Cause I can't seem to see myself...
There's gotta be a heaven somewhere
Can you save me from this hell?
Can anybody out there feel me?
'Cause I can't seem to feel myself

Losing my way
Keep losing my way...
Keep losing my way...
Can you help me find my way?
Losing my way
Keep losing my way
Keep losing my way...
Can you help me find my way?

Now you gotta understand I was a family man
I would have gave anything for my own
But I couldn't get a grip on my new found itch
So I ended up all alone
I remember where I was when I got my first buzz
See I thought I was living the life
And the craziest thing is I'll probably never know the color of my daughter's
eyes

And it is breaking me down
Watching the world spin round
While me dreams fall down
Is anybody out there?

It is breaking me down
No more friend around...
And my dreams fall down...
Is anybody out there?

Can anybody out there hear me?
'Cause I can't seem to hear myself
Can anybody out there see me?
'Cause I can't seem to see myself
There's gotta be a heaven somewhere
Can you save me from this hell?
Can anybody out there feel me?
'Cause I can't seem to feel myself.

Losing my way
Keep losing my way
Keep losing my way
Can you help find my way?
Losing my way
Keep losing my way
Keep losing my way
Can you help me find my way?

Oh my god please forgive me (father hear my pray)
'Cause I know I've done some wrong in this life
If I could do it all again
Have just one more chance
To take all those wrongs and make them right

Can anybody out there hear me?
'Cause I can't seem to hear myself
Can anybody out there see me?
'Cause I can't seem to see myself
There's gotta be a heaven somewhere
Can you save me from this hell
Can anybody out there feel me?
'Cause I can't seem to feel myself.

Can anybody out there hear me?
'Cause I can't seem to hear myself
Can anybody out there see me?
'Cause I can't seem to see myself
There's gotta be a heaven somewhere
Can you save me from this hell
Can anybody out there feel me?
'Cause I can't seem to feel myself

Losing my way
Keep losing my way
Keep losing my way
Can you help me find my way?
Losing my way
Keep losing my way
Keep losing my way

Change of Track

Due to unforeseen circumstances our lead in our project was unable to continue to participate in the production with the track 'Tik Tok'. This was disastrous as we were very keen on this track and believed initially it had great potential. Due to a verse's being incomplete and not having the same lead it was clear that this track had hit a wall.
We have decided to move forward with our project by changing track and predominantly using people in our group to appear in our video as the reliability will be concrete this way.
Our now chosen track is Justin Timberlake - Losing My Way. This is an unreleased track on the album 'FutureSex/LoveSounds'. We have less time to create our video but will be putting in the extra hours to make sure it is to the correct standard and meets all deadlines set.

 
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