Introduction

Studying A2 media required us to make a promotional package for the release of a new album, and within this we had to create a music promo video. We also needed to create a cover for the album’s release as part of a digipak CD package. Another way of reaching our target audience will be to create a magazine advert for the digipak.

After much discussion and debate we came to a conclusion on what are chosen track will be for our music video promo. We had to look through many music genres and a variety of music videos to reach our verdict. We decided that the track had deep connotations and be very versatile thus allowing us to brainstorm and bring our ideas to the surface. The chosen track is ‘Tik Tok’ by an upcoming artist by the name of ‘KE$HA’, although we will be creating an artist of own with a new image, identity and message for the target audience.